A beautiful memoir by the creator of Nike that takes through the entire transformation of Blue Ribbon to Nike Inc. Phil Knight is a great businessman, unravels his storytelling skills in this book. A true gem for all the budding entrepreneurs. "Perseverance" is what I understand made Phil what he is today. His unique management style comes naturally to him and that is one of his success mantras. One notable character of Phil is that he has backed his colleagues despite of having lot of shortcomings. He has nurtured his baby company carefully and braced all the hardships during the budding years. This book is briefly divided into three stages. The inception of Blue Ribbon and his budding years. The transition of Blue Ribbon to Nike Inc and added responsibilities as a father to his sons. The success of Nike into a giant and hard life lessons. Wonderfully crafted story with a roller coaster of emotions.
My intention for the life is simple. More the hardwork, more the results.