Prathviraj Shetty H

A beautiful memoir by the creator of Nike that takes through the entire transformation of Blue Ribbon to Nike Inc. Phil Knight is a great businessman, unravels his storytelling skills in this book. A true gem for all the budding entrepreneurs. "Perseverance" is what I understand made Phil what he is today. His unique management style comes naturally to him and that is one of his success mantras. One notable character of Phil is that he has backed his colleagues despite of having lot of shortcomings. He has nurtured his baby company carefully and braced all the hardships during the budding years. This book is briefly divided into three stages. The inception of Blue Ribbon and his budding years. The transition of Blue Ribbon to Nike Inc and added responsibilities as a father to his sons. The success of Nike into a giant and hard life lessons. Wonderfully crafted story with a roller coaster of emotions.

Be prepared to be uncomfortable reading this book. This story revolves around Ravana and Bhadra's lives, their struggles, victories and death. Ramayana is a mythology which has been interpreted in many ways by many authors. Author Neelakantan has his version of Ramayana keeping Ravana as protagonist and Rama as an antagonist. This book challenges your beliefs on good vs bad, right vs wrong, Asura vs Deva, Dharma vs Karma. Was Ravana as bad as he is claimed to be? Was Ravana the mightiest emperor? Was Rama stuck in Dharma and Kartavya? Was Rama right for what he has done? Which way of living is right Asura or Deva? Who's is right and who's wrong? Who's the winner and who's the loser? Since our childhood we have heard only one side of the Ramayana, this book explores the other side of the coin. This book also takes you through the barbaric caste system which might have existed time immemorial. The author takes thr